Vodka Soda is Canada’s number one selling Ready-to-Drink vodka beverage. I have been working on this product since 2018, watching it grow from a small product selling mostly in Vancouver to exploding across Canada, and finally to being acquired by Labatt and becoming an international product.

NÜTRL was, and still is, managed by a very small team. I was lucky enough to be involved in all aspect of the web and print branding, activation events, campaigns, packaging production, merchandise design, press production and photoshoot edits.

Over the last two years, we have started to partner with large sports teams such as the Canucks, Jets, Oilers, Blue Jays and the NHL. I have been creating digital website takeovers as well as entire stadium takeovers.