Nice to meet you.

Good design is essential because it not only enhances functionality and user experience but also communicates credibility and professionalism, leaving a lasting impression.

Canadian-born, East London-based Freelance Graphic Designer at Kim Creates Design.

As a versatile designer specializing in branding and print, I am dedicated to crafting customized solutions for your unique design challenges. I reject the "one-size-fits-all" approach, working closely with you to deeply understand your company, clients, and specific needs. This collaborative process allows me to develop a cohesive brand and visual identity that sets you apart and effectively communicates your message.

With over a decade of experience across various industries, I use a refined system to uncover the core of your brand. Through thorough collaboration and insightful questioning, we will identify and highlight what makes your brand truly unique.

Let’s create something remarkable together.

Focused on your feedback and vision, I deliver tailored designs that perfectly capture and enhance your brand's unique story.

Innovation starts with challenging norms.

I closely observe your business needs, immersing myself in your culture, competition, and audience. Collaboratively, we work to achieve brand goals.

Success stems from thinking outside the box.

I analyze what makes your brand unique and craft a clear brand proposition using straightforward strategic insights.

Great results come from collaboration.

I employ creative methods to bring strategy to life, working to craft a compelling designs and brand strategy that reflect our ultimate goal.

Great work ensures measurable returns.

I design with our end consumer in mind. This allows me to create great designs that have and impact and bring maximum ROI.

Services

  • A strong brand and visual identity not only distinguishes you from the competition but also instantly communicates who you are and what you represent. With over 10 years of experience in brand and visual identity development, I know what it takes to create a look and feel that captivates and attracts your ideal clients.

    My process involves five key steps:

    1. Discovery: We begin with a meeting where I ask essential questions about your brand, target clients, and goals. This helps us uncover the core of your brand identity, forming the foundation for our work. My philosophy is to design for the ideal client and the brand, not for ourselves.

    2. Exploration: I analyze the market to understand your positioning. During this phase, I create a mood board with visuals, colors, typography, and more, along with a clear rationale for the chosen brand positioning. This gives you a preliminary view of the brand's visual direction.

    3. Design: Once we agree on the mood board, I proceed to develop the initial design concepts.

    4. Refinement: Based on your feedback, I refine the initial designs and assets, creating polished, final versions.

    5. Launch: I compile the final files and deliver them to you, ready for implementation.

  • With over a decade of experience in a wide range of design services, I specialize in creating designs that perfectly align with your brand. My expertise in print design allows me to ask the right questions to ensure a flawless final product. From brochures and letterheads to a comprehensive social media suite or that perfect landing page, I can seamlessly apply a cohesive brand look across all touchpoints.

  • My extensive experience in packaging design has been foundational to my expertise in brand and visual identity. I understand the complexities involved in a packaging print job. From initial print dielines to ensuring a standout presence on shelves, I will guide you through each step of the design process to achieve an exceptional final package design.

  • Marketing is a critical skill that extends beyond design. It involves asking the right questions to ensure your design achieves its intended goals. When creating marketing materials, we will work together to answer the essential questions that ensure the final design meets all key metrics.