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Trauma Resolution Centre
Trauma Resolution Centre
Ontario, Canada
- Marketing Positioning
- Full Branding
- Logo Design
- Supporting Marketing Assets
- Social Media
- Brochure Design
- Visual Identity
- Print Production
Trauma Resolution Therapy is a cutting-edge clinic based in Ontario. At the Trauma Resolution Centre, they have revolutionized trauma treatment by employing advanced, evidence-based therapies that alleviate symptoms more rapidly than traditional talk therapy. Leveraging the latest research, they utilize groundbreaking techniques to achieve a high success rate in helping individuals overcome trauma.
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TRC sought to establish a brand and visual identity from the ground up. Our goal was to create a professional, authoritative design that appeals primarily to their predominantly male clientele, which includes first responders, as well as couples and individuals with PTSD and CPTSD.
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The final brand utilized a calming color palette with a masculine teal. Departing from the typical inviting and feminine therapy clinic design, we opted for a more professional and authoritative look. This approach ensures that clients, particularly those who might not engage with traditional therapy, feel that this service meets their needs.
The professional branding lends authority to the clinic, emphasizing that it offers results-oriented techniques beyond traditional talk therapy. Additionally, we created a suite of templates for the clinic to easily disseminate useful information in a clinical, visually appealing manner. This was crucial for educating clients about CPTSD and PTSD, particularly those unfamiliar with these conditions.
