CENTR

Develop a brand that appeals to a wide audience, suitable for enjoying on a night out or while unwinding after work.

Design a logo that clearly represents the relaxing effects of CBD.

Create comprehensive branding for all materials, including print, in-store promotions, web and social media, signage, and more.

Establish a strong brand identity so that people naturally associate CENTR with relaxation and unwinding.

For CENTR, a CBD beverage brand, the design challenge was to create a comprehensive branding strategy that would resonate with a diverse audience and effectively communicate the relaxing effects of the product. My solution involved developing a full visual identity that could appeal to consumers whether they were enjoying a night out or unwinding after a day at the office.

The logo design was pivotal in conveying the relaxation benefits of CBD. I opted for a for the contrast of a hectic splash on the outside, with the centre punched. This creates a visuav representation of the calm within the chaos. The color palette featured black and white with a gentle blue, which further reinforced the calming nature of the product. This logo became the cornerstone of the brand, instantly recognizable and synonymous with relaxation.

To ensure a cohesive and versatile brand presence, I extended the visual identity across various mediums. This included print materials such as brochures and packaging, in-store promotional items, web and social media graphics, and outdoor signage. Each element was designed to maintain brand consistency while being adaptable to different contexts. For instance, the packaging design featured minimalist graphics and calming colors to stand out on store shelves and convey the product's benefits at a glance.

In promoting CENTR, I developed assets for both digital and physical advertising campaigns. This included social media templates that engaged users and encouraged sharing, in-person promotional materials like banners and displays, and web ads that captured attention and drove traffic to the brand’s online presence. By creating a unified and strong brand identity, I aimed to establish CENTR as the go-to choice for consumers looking to relax and unwind, whether they are socializing or decompressing after work.

Overall, the comprehensive branding solution effectively positioned CENTR in the market, making it easy for consumers to associate the product with relaxation and creating a strong foundation for future growth and recognition.