FIND YOUR CENTR.

CENTR

CENTR CBD
Vancouver, Canada

- Logo Design
- Full Branding & Visual Identiy
- Packaging Design & Print Production
- Supporting Design Assets
- Social Media
- Brand Positioning
- Campaign Concepts

Three black tubes of dietary supplement with colorful labels reading 'Relax,' 'Recover,' and 'Balance,' lying on a white marble surface.

CENTR sparkling CBD drink and CENTR INSTANT have been around since 2019. This brand has surged to popularity in the states. Brightfield Group announced in 2021 that CENTR was the #1 selling CBD Beverage in the US. 

  • Develop a brand that appeals to a wide audience, suitable for enjoying on a night out or while unwinding after work.

    Design a logo that clearly represents the relaxing effects of CBD.

    Create comprehensive branding for all materials, including print, in-store promotions, web and social media, signage, and more.

    Establish a strong brand identity so that people naturally associate CENTR with relaxation and unwinding.

  • For CENTR, a CBD beverage brand, the design challenge was to create a comprehensive branding strategy that would resonate with a diverse audience and effectively communicate the relaxing effects of the product. My solution involved developing a full visual identity that could appeal to consumers whether they were enjoying a night out or unwinding after a day at the office.

    The logo design was pivotal in conveying the relaxation benefits of CBD. I opted for a for the contrast of a hectic splash on the outside, with the centre punched. This creates a visuav representation of the calm within the chaos. The color palette featured black and white with a gentle blue, which further reinforced the calming nature of the product. This logo became the cornerstone of the brand, instantly recognizable and synonymous with relaxation.

    To ensure a cohesive and versatile brand presence, I extended the visual identity across various mediums. This included print materials such as brochures and packaging, in-store promotional items, web and social media graphics, and outdoor signage. Each element was designed to maintain brand consistency while being adaptable to different contexts. For instance, the packaging design featured minimalist graphics and calming colors to stand out on store shelves and convey the product's benefits at a glance.

    In promoting CENTR, I developed assets for both digital and physical advertising campaigns. This included social media templates that engaged users and encouraged sharing, in-person promotional materials like banners and displays, and web ads that captured attention and drove traffic to the brand’s online presence. By creating a unified and strong brand identity, I aimed to establish CENTR as the go-to choice for consumers looking to relax and unwind, whether they are socializing or decompressing after work.

    Overall, the comprehensive branding solution effectively positioned CENTR in the market, making it easy for consumers to associate the product with relaxation and creating a strong foundation for future growth and recognition.

Black can with the word CENTER and a graphic of a black circle with white splatter design. The can's text indicates it is a sparkling citrus CBD drink with 30mg CBD, has a volume of 12 fl oz, and is resting on a dark, speckled surface with ice cubes nearby.
A can of CENTR Sugar Free Sparkling Citrus CBD Drink, surrounded by a lemon, a lime, and an orange, with droplets of condensation on the can.
Person pouring CBD supplement into a glass of water with a CBD product box nearby and a potted plant on a wooden surface.
Three boxes of CENTR Instant CBD tinctures arranged in a row on a shelf next to a small green succulent plant, with a coffee machine visible on the right.
Group of people gathered outdoors, smiling and talking, with a person holding a box labeled 'Find Your CENTR' and others holding cans of 'CENTR' beverage. There are lemons on a table, and green foliage and a blue wall in the background.
A hand sprinkling CBD powder into a glass of water on a bathroom countertop, with a potted plant, box of CBD instant supplement, and bathroom decor in the background.
A digital display advertising a cannabis-infused CBD drink called CENTER, with cans of the drink in different flavors and icons indicating low calorie, all natural, no THC, and on the go, in a modern indoor setting.
Person standing on skateboard holding a box, wearing black shoes, blue shorts, gray jacket, against a tiled wall.
Digital advertisement on a wall promoting CENTR Instant hemp extract drink powders, emphasizing quick find, natural ingredients, low calorie content, and 20mg hemp extract per serving, in a modern, well-lit indoor setting.
A woman with braided hair, wearing a black top, smiling and touching her chest, sitting at a table with a man with dark hair, wearing a light-colored hoodie. They are outdoors in front of a wooden fence, with bowls of lemons and limes and cans of drink on the table.
A box of Centrum Instant dietary supplement with CBD and cucumber yuzu flavor, along with a single serving stick, placed on a small white platform on a wooden surface. In the background, there are some blurred objects including a white container, a bag, and shoes.
Four cans of CENTR sparkling citrus CBD drink, alternating white and black designs with water droplets, on a wooden surface.

All photographs are property of CENTR Brand Corp
findyourcentr.com

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