MADE BY DISTILLERS.

NÜTRL Vodka Soda & NÜTRL Vodka

NÜTRL Vodka Soda
Vancouver, Canada

- Package Production
- Brand Support
- Marketing Assets
- Print and Web Design
- Campaign Ideation
- Point-of-Sale Campaigns

Person holding a poster advertising Nutrl vodka drinks, with a building in the background.

Vodka Soda was Canada’s #1 selling Ready-to-Drink vodka beverage. I had been working on this product since 2018, watching it grow from a small product selling mostly in Vancouver to exploding across Canada, and finally to being acquired by Labatt and becoming an international product.

NÜTRL was managed by a very small team. I was lucky enough to be involved in all aspect of the web and print branding, activation events, campaigns, packaging production, merchandise design, press production and photoshoot edits.

Over the last two years, we have started to partner with large sports teams such as the Canucks, Jets, Oilers, Blue Jays and the NHL. I have been creating digital website takeovers as well as entire stadium takeovers. 

Assorted cans of Nutrl flavored vodka soda drinks, including black cherry, pineapple, grapefruit, raspberry, blood orange, peach, cranberry, and blackberry.
Promotion flyer for a contest with a chance to win tickets to the 2021 Calgary Stampede Rodeo, featuring images of vodka soda cans and a QR code for participation.
Screenshot of the NHL website featuring hockey players on the ice, advertising for Nutrl vodka, and headlines about hockey news.
Two posters promoting NÜTRL flavored vodka soda. The first poster features a can of lemon flavor vodka soda with a hockey rink background and a Calgarian Flames logo in the bottom corner. The second poster shows two cans of different flavor vodka sodas with film strip graphics, the text 'Lights. Camera. Action.', and a Toronto International Film Festival logo.
Printed recipe card for a holiday cocktail made with vodka, featuring an image of a strawberry daiquiri in a glass and a Rum Mule in a copper mug with garnishes, with branding for Nütrl Vodka.

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