REALLY GOOD BOOKS.

Fairplay Publishing

Fairplay Publishing
Manly, Australia

- Marketing Positioning
- Full Branding
- Supporting Marketing Assets
- Brochure Design
- Visual Identity
- Print Production

Open book and closed booklet of Fairplay Publishing's 2024 book catalogue on a light green surface.

Fairplay Publishing initially started with publishing fiction and non-fiction sports related books. Over the years, it has grown to encompass a variety of genres and created two sister publishing companies called Popcorn Press and Pepper Press. They are based in Manly, Australia and primarily sell their books through their website, fairplaypublishing.com.au/.

  • Create branding that spoke to the Fairplay Publishing. This included both web and print products.

    Create brand recognition for future customers

    Clear, concise assets that tied the brand together

    Create strong brand recognition

  • For Fairplay Publishing, the initial branding was fairly basic. I worked to create some additional branding elements that could be used in these branding pieces, as well as rolled out for future branding.

    These included stripes and a thick yellow block that you see in the logo. I also brought in a light grey that is helpful to make the brand pallet more diverse.

    I worked to create a clean brand look that was fun and inviting, but still spoke to the kind of audience that purchases these books. Although there are some more diverse books in their collection these days, Fairplay Publishing is aimed mostly to sport lovers.

A printed flyer with the title 'Turning the tide' and author's name, Michelle Ford-Eriksson, for a festival event. The flyer features a black and white image of a swimmer performing a dive or flip, text about Olympic achievements, and a yellow, black, and white color scheme.
Two printed pages of a book club notes with black, white, and yellow design elements, featuring the Fairplay Publishing logo and text about a book titled 'High Heels and Low Blows' by Jill Valentine.

"Fantastic work and lovely to work with. Will definitely return to Kimberly when we need similar work again.”

- Bonita Mersiades, CEO and Founder of Fairplay Publishing

A young woman with braided hair wearing a yellow cap and matching yellow shirt against a plain background.
A vertical banner featuring various book covers and titles, including 'SHIRLEY'S STORY,' 'MATILDAS,' 'CODE WARS,' 'HIGH HEELS,' 'LOW BLOWS,' 'WOMAN OFFSIDE,' and others, displayed on a wall.
A rectangular notebook with a geometric black, white, and yellow pattern, a yellow elastic band, and the text "Fairplay Publishing" on the cover, standing on a yellow surface with a gradient brown background.
Close-up of three bricks in beige, pinkish, and red colors with a business card from Fairplay Publishing resting on them.
Person standing outdoors holding a shopping bag with black, white, and yellow stripes and the words 'Fairplay Publishing' on it, near yellow bicycles parked in the background.

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