BE KIND. DON’T SUCK.

EvolveMKD 10 Year Anniversary

EvolveMKD
New York, USA

- Logo Design
- Full Branding
- Activation Design for Event
- Visual Identity
- Print Production
- Supporting Marketing Assets

Bar counter with a large bouquet of pink, purple, and white flowers, a cocktail menu, and a pink cocktail with a sign that says 'BE KIND Don’t Suck' in a glass with flowers.

EvolveMKD is a top public relations and digital marketing agency, based in New York City, and founded in 2014 by Megan Driscoll. They specialize in PR Communications and Digital Marketing.

They were looking to create an immersive event for their 10 Year Anniversary, and tapped me to help with the logo design, visual identity and design execution for this event.

  • Create branding that spoke to the soul of the event, which took place on in the natural beauty of Manly Beach

    Create brand recognition for future events

    Clear, concise assets for festival goers

    Create strong brand recognition leading up to the event

  • For the Manly Beach Festival, the challenge was to develop a branding strategy that encapsulated the essence of the event, seamlessly blending with the natural beauty of its coastal setting. My approach centered on creating a visual identity that resonated deeply with the festival's beachside location. This involved incorporating elements such as ocean waves, sandy textures, and vibrant sunset hues into the design palette, which not only highlighted the festival's connection to its environment but also evoked a sense of relaxation and enjoyment synonymous with a day at the beach.

    To establish strong brand recognition both leading up to and during the event, I designed a cohesive suite of marketing materials and festival assets. These included posters, social media graphics, banners, and merchandise, all unified by a distinct logo and consistent visual elements.

    Additionally, I developed clear and concise informational assets such as schedules and signage to enhance the festival-goers' experience, ensuring they could easily navigate and fully enjoy the event. By creating a visually striking and memorable brand, I aimed to build anticipation and excitement prior to the festival while laying the groundwork for recognizable and lasting brand identity for future events.

A flower arrangement with pink, purple, and yellow flowers on a table with two small candle holders, a sign with a message, in front of a white sofa with purple and gray cushions, illuminated by backlight from large windows.
A modern event space on a high floor with panoramic city views, decorated for a 10th anniversary celebration with purple and white lighting, a dance floor, lounges, and a bar area.
Tray holding six glasses of champagne and a black napkin with the word "evokemkd" on it, in a dimly lit setting with purple lighting.
Banner celebrating Evolve MKD's 10th anniversary with the message 'Celebrate with us.' The banner displays the number 10 and the words 'years' and 'celebrate with us,' with a black, pink, and white color scheme. An American flag is positioned on the left side of the banner.
A lounge area with white couches and purple pillows, decorated with flower arrangements on black tables, set against a large wall displaying a projection for the 10th anniversary of Evolve MKD with colorful lighting.
Sign with event photography waiver at EvolveMKD event, with a table holding pink and white flowers in a silver vase and a small candle holder, partially visible.
Decorative glass candies celebrating the 10th anniversary of evolveMKD, displayed in a vase with sunlight shining in.
A black DJ booth with motivational sign saying 'BE KIND Don't Suck' on the front. A large floral arrangement with pink and purple flowers and butterfly decoration is placed on the floor in front. The background has purple lighting and a microphone, DJ equipment, a laptop with 'TOMMACARI' on the screen, a speaker, and stage lighting.
An indoor celebration event with a dance floor displaying a projection that reads '10 years' at sunset, with a bar area to the left and a DJ booth on the right, large floor-to-ceiling windows showing a cityscape and sunset.
A modern bar set up in a high-rise building with a large window overlooking a city skyline, featuring a counter with the number 10 on a black background, decorated with flowers, bottles, glasses, and condiments.

All event photography is credited to EvoleMKD.com

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