GREAT BRAND, QUALITY PRODUCTS.

JIVA Organics

JIVA Organics
Vancouver, Canada

- Marketing Positioning
- Full Branding
- Packaging Design
- Logo Design
- Supporting Marketing Assets
- Visual Identity
- Print Production
- Web Design

A colorful grid of various organic food and supplement products, including coconut oil, hemp oil, cane sugar, almonds, hemp protein, honey, Thai peanut sauce, coconut water, sunflower oil, walnuts, and other health foods.

JIVA Organics is a business-to-business food retailer in Burnaby, British Columbia. They are one of the leading retailers for organic and healthy foods in the lower mainland. On top of distributing a range of brands, they have 9 brands that they themselves own. They are a highly respected company in Vancouver, with their products being found on shelves all throughout the lower mainland and beyond.

  • Led the rollout of rebranding across several flagship brands, including refining existing branding concepts for Everland and New World Foods and developing original branding and logo work for Sweetcane.

    Designed and developed supporting websites for multiple brands, including JIVA Organics.

    Created various design assets, such as trade show setups, banners, social media posts, ads, infopages, and infographics.

    Established a system for seamless handoff to future designers.

  • Before rolling out the design to other products, I created mockups to visualize the design across various product and packaging types, ensuring consistency regardless of size or format.

    For the website, I conducted user testing and extensive research to ensure it met client needs, educated them on the product line, and familiarized them with the design.

    I developed a cohesive design system and visual identity for supporting assets, seamlessly integrating them with the brand for immediate consumer recognition.

    By establishing clean file management, comprehensive guides, examples, and guidelines, I created a sustainable design system for JIVA Organics. This ensured that the strong visual identity could be maintained even after my departure.

Top-down view of small glass jars filled with creamy chia seed pudding topped with raspberries, chopped almonds, and a sprinkle of chocolate or cacao nibs, placed on a white surface with a partially visible package of organic chia seeds in the background.
A can of Everland organic coconut cream on a white surface with a blurred background.
Screenshot of an organic food distributor website with images of fresh fruits, packaged organic products, and a person outdoors, featuring green accents and menu options for services, products, and customer information.
Close-up of a large white bowl filled with cooked quinoa, surrounded by a bag of organic quinoa from the Andes, a small white bowl of cooked quinoa, a wooden spoon, and a potted plant with green leaves, placed on a white and blue striped cloth.
Screenshot of a website for New World Organics with a bright yellow theme, showcasing products such as organic peanut butter, and featuring sections for products, recipes, and online shopping.
A bowl of orange-colored soup or puree, walnuts, garlic, and spice powders scattered on a white surface with a small packet of sunflower oil and a marker nearby.
A container of quinoa and a package of Everbloom Organic Hemp Hearts on a white surface.
Package of Everland organic sunflower seeds with sunflower illustration and white daisies placed beside it.

All photography copyright of Everland. @everlandfoods / everland.ca

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