Everland Packaging — Kim Creates Design

JIVA Organics
Vancouver, Canada

- Marketing Positioning
- Full Branding
- Packaging Design
- Logo Design
- Supporting Marketing Assets
- Visual Identity
- Print Production
- Web Design

JIVA Organics is a business-to-business food retailer in Burnaby, British Columbia. They are one of the leading retailers for organic and healthy foods in the lower mainland. On top of distributing a range of brands, they have 9 brands that they themselves own. They are a highly respected company in Vancouver, with their products being found on shelves all throughout the lower mainland and beyond.

Led the rollout of rebranding across several flagship brands, including refining existing branding concepts for Everland and New World Foods and developing original branding and logo work for Sweetcane.
Designed and developed supporting websites for multiple brands, including JIVA Organics.
Created various design assets, such as trade show setups, banners, social media posts, ads, infopages, and infographics.
Established a system for seamless handoff to future designers.
Before rolling out the design to other products, I created mockups to visualize the design across various product and packaging types, ensuring consistency regardless of size or format.
For the website, I conducted user testing and extensive research to ensure it met client needs, educated them on the product line, and familiarized them with the design.
I developed a cohesive design system and visual identity for supporting assets, seamlessly integrating them with the brand for immediate consumer recognition.
By establishing clean file management, comprehensive guides, examples, and guidelines, I created a sustainable design system for JIVA Organics. This ensured that the strong visual identity could be maintained even after my departure.